Probably because you bought BSplayer pro license on July 2007, and the free upgrade lasted until July 2008, and the last free update available to you is 2.28 released on June 2008..
I don't know if you really bought the pro license on that date, I assumed it by your posts on the forum.
I think you have to upgrade your license (€19.90) for another year to be entitled to download latest release
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