instaler Vs. Zip
 

What is the diference between instaler and zip. HERE
Which one is better if it is better, and what do you recomend

Simple.
The zip file is just a bunch of files that you put in a directory of your choise. This way you have to create all the shortcuts manually.
The installer guides you through the installation of the program, and creates shortcuts for you.
I'd go with the installer. :)